So today is about the American darling Harley-Davidson logo. Here we are on the southside of Milwaukee Wisconsin 1905. Kingsley and I have walked all the way from a nearby forest where we have hidden our time machine. We reach the corner of 37th and Highland where the Davidson home is. Right behind the home sits a ten by fifteen-foot shed that will launch the legend of Harley-Davidson Motorcycle. The shed is made of wood with two windows on each of the long sides. The roof is almost flat with a single chimney pipe from the wood burner inside. Harley-Davidson Motor Co. is roughly painted on the door.
So, today is all about, Taking Care of Business; Elvis Presley’s infamous personal logo!
Today is about the iconic branding of MGM Pictures. The original design of the lion logo was made in 1916 by ad executive Howard Dietz. Some say he designed it after the company’s owner Marcus Leow because his name translates to, “lion.” Others say he designed it after his Alma Mater’s lion mascot at Columbia University.
I’m Alley Jean and we will be taking my time machine through history to witness the evolution of branding. So let’s go! Come on Kingsley (my dog) get in! Let’s set the controls for 1877. This logo is the first trademark ever registered in England. Let’s have a taste. The taste of this ale has a thick body while still being thin with a caramelized sweet malty taste upfront. Very good indeed! Little do they know they will be producing 1,500,000 barrels annually by 1890.
I’m Alley Jean and we will be taking my time machine through history to witness the evolution of branding. The cultural history of branding, design, storytelling, and art is important to me because it is the foundation of inspiration I take to build authentic brand identities for women in business today.